I believe in the power of creativity to help people think and act differently. I've spent 20 years helping define, scale and save some of the world's largest brands. But my main passion is behavioral change for good. I’ve worked on anorexia, pedophile deterrence, gang violence, domestic violence, rape, bullying, unconscious bias and racism in the healthcare system, single use plastic and early infant literacy.
I have delivered effective, ground-breaking and multi award-winning strategies and creative work for government and NGOs. The type of stuff that actually works in the real world.
Nowadays, I love to take on big societal issues, global health, those wicked problems with hard to reach audiences with a potential for maximum social impact. My super power is innovation born out of radical empathy.
I can lead a strategy team, work solo or partner with designers and copy writers.
If you have a tough problem you need help with, I can't wait to help.