How do you make gun violence inexcusable?
HOW DO YOU MAKE GUN VIOLENCE INEXCUSABLE?
Overview: Gun violence is complex. We all know that no ad can put an end to it. At the same time, we live in a violent culture where media continues to glorify guns. Our responsibility as communicators is to provide an antidote. To keep presenting an alternative message in different ways, in different tones, to strike different emotional chords.