How do use communications and tech as a proxy for law enforcement to deter pedophiles?
Overview: Thorn, aims to tackle the exploitation of children. After helping to develop the brand and sharpen its mission, I helped them blend technology and messaging to make the internet a more hostile environment for child molesters. The results were huge: measurable impact on predatory activity online, collaboration between rival tech companies, financial investments from Google and Homeland Security and a ton of attention from the White House. And over 6,000 came forward for help in the first 6 months of the campaign. The impact won us a Gold EFFIE last year and we were nominated for the Grand Prix.